Calicut: As part of its innovative marketing strategies, JAIHOON.TV has launched a new campaign to penetrate into online visual world with the slogan, Reason to Smile. Conceived by popular art director and journalist Sadeesh Chalippadam, the promos would be telecasted on Kerala-based Jeevan TV on Thursdays at 3.30pm India.

The casting is a mix of various age-groups, from small children to an aged grandmother. Various shows of JAIHOON.TV would be highlighted during the year-long campaign